If not invited Hong Kong star ChenQiTai endorsement, and I'm afraid I will continue to shengan photoelectric low down.
This is located in tangxia led enterprise, in dongguan, even nationwide rows of led in manufacturing enterprise are not well-known. However, in the civil LED lighting field shengan, have quietly started, photoelectric sales last year more than 20 million yuan, this year plan in the introduction of more than 300 dealers.
The photoelectric shengan focus my attention on civil lighting area. In civil blue ocean, the "double photoelectric shengan driver" mode, on the one hand, invited for its product endorsement, star brand close to people walking routes; On the one hand and free "send light", walk the countryside price close to people line.
Star endorsements
ChenQiTai, low carbon, LED, beautiful models...... These seemingly this don't take term, they contact photoelectric shengan together.
Mid-july shengan, photoelectric in tangxia held a entertainment flavour is dye-in-the-wood products conference, besides Hong Kong star sign ChenQiTai image spokesperson for the beautiful models by armed with new products, ChenQiTai during one was sealed with the photoelectric "micro environmental protection ambassador shengan" title.
And a ChenQiTai starring by, and with its new song as the background music of the photoelectric advertising promo has also shengan, be about to the finished in each major television show.
"In the civil lighting market, if want to enlarge its business scope, brand promotion, expand brand awareness is indispensable." The chairman YangGuoHua shengan in photoelectric seems LED on the ornament of "star flavour" how, although be first, but also let nature take its course.
According to China's lighting association statistics, at present home has all kinds of production QiYeShu LED, most of which are look focused on commercial lighting market. Commercial lighting market rules of the game are batch sales and purchase, and in the scale of civil lighting the mode obviously market won't work.
In fact the domestic several big brand enterprise, such as the LED shines bright, leishi lighting and read all civil lighting markets, including in the terminal retail shelves LED products, held a news conference, but the effect is average.
Investigate its reason, the LED lighting products in the price does not poor enough to make most consumers flinch. So have LED enterprise in the compression cost on the big fuss about like a crystal can optoelectronic company called, and photoelectric go completely opposite shengan route, committed to the technology revolution, reduce the material cost will be LED by the price of the product compression two-thirds.
YangGuoHua think, since the LED lighting product positioning in the civil market, using the civil market rules of the game. Mass consumer market with the "humanistic" and always care consumers feel, in competition with the intuitive already the white-hot mobile phone industry as an example, step and its brand OPPO path, with superb marketing techniques for a market, is a successful cases.
Free "send lights went to the market.
Even through the star marketing can set up super brand awareness and loyalty, but in the high prices for consumers in front, LED lighting products will be the "super rational".
Compared with the foreign products, domestic production of LED lighting products already have a strong competition. But LED lamp biggest competitor energy-saving lamps can be purchased for 10 yuan, and the higher the price of LED lights to nearly 10 times. So the current domestic LED lamp use object mainly focus on business hotel and other places. For ordinary people, although relatively LED lights have various advantages, but frequently hundreds of yuan price, enough to make a lot of consumer flinch.
YangGuoHua said, at this stage lighting market price there civil, "civil lighting market in the first stage of development, for our position in the enterprise is concerned, the civil will occupy the market share in advance".
In order to occupy the market share in advance, photoelectric take a shengan most simple of promotion, "I pay to install your phone lights".
At present in the photoelectric shengan tangxia five village made a "lease" model test. Photoelectric for village shengan engineering free installation LED lighting products, use LED lighting saving electricity shengan photoelectric return. "The village still pay the original electricity actually spending, put on a new light does not increase spending, and also need not they buy lamp, and we pack installation, maintenance, make village savings. This and then the electricity energy contract management very similar." YangGuoHua said.
YangGuoHua introduction, LED lamp, street lamp with a more traditional can save 50% to 70% of the electricity, and longer life in energy conservation and environmental protection, also have an advantage more.
In YangGuoHua in planning, the future will also continue to shengan photoelectric continue this pattern. "Although the LED lights the effect is very good, but the cost is still too high, and that now the government subsidies for home have, but strength is not enough, each enterprise need more vigorously support to the government."
S readings
Civil LED the market
Double challenge. In price technology
The LED industry has become a national and local government key support industry. At present China has put LED light source technology in the city lighting, city landscape, traffic lighting and residents lighting the application in the engineering is taken as an important technology to promote energy conservation, and special listed as "1025" strategic new industry, formed the extension of production, chip preparation, encapsulation integration, LED a complete industrial chain of application. The industry forecast, by 2015 China LED lighting market amount to more than 500 billion yuan.
At present, the LED lighting have permeated ordinary lighting area. Domestic LED lighting the enterprise all tried civil lighting market promoted. But from the market reaction to see, sales are not encouraging.
Investigate its reason, the LED lighting products at a high cost hindered its foray into civil market pace. The listed company photoelectric shares an assistant to the general manager WangXiWei has pointed out, "the current civil lighting encountered in the universalization LED the biggest challenge is the price pressure, the second is the unit (units) flux lumens of power consumption than (lm/W)."
According to WangXiWei introduction, LED from the chip to package each link, all must take various measures, such as adding crystal powder, red development, in order to achieve high pressure LED and lower the cost of purpose. He predicted, with high pressure LED a mainstream, the obstacles market LED into the general lighting the price of the field, is expected to begin in the next five years solved.
The dongguan secco lei to a person in charge of the ZhaoXing photoelectric also told reporters that subject to cost pressure, LED lighting products to enter the civil market opportunity is not mature. Secco lei LED lighting products have mostly for commercial market, to expand sales, families have set to work to tap into industrial lei in the fields, for oil and other energy enterprises auxiliary LED products.
