Lamps and lanterns industry developing rapidly, the market competition is fierce abnormalities. April 9,, China's real estate test center of the Renaissance hotel in Beijing FuLi issued a formal "2009 year China real estate development enterprise 500 strong building materials purchase preferred brand list. In that list of lighting lamps and lanterns, gerda reith win the most developers, won the title and favored philips, the general came second, followed by three major brands are relatively high market share, form SanXiong tripartite confrontation pattern, and panasonic, SanXiong aurora, yaming, TCL, dew-point, osram and huatai brand together constitute the list of top lighting lamps and lanterns echelon. China real estate evaluation center survey, at present the most real estate development enterprise many choose brand influence big lamps and lanterns, including leishi, philips brand and the PuSanDa brand developers choose rate is higher, were 27.34%, 20.31% and 17.97%, its main brand developers than sum of utilization rate reached 65.62%. The national top 10 developers firstchoice brand nearly ninety percent of the sum of market. This suggests that, developers in lighting lamps and lanterns chooses on higher concentration, gerda reith, philips and European shines bright the big three is occupied more than 60% share of the market, leading the domestic market of lamps and lanterns, leading the lighting lamps and lanterns industry consumption to diversify the direction of development. Research report, developers in all choice lamps and lanterns, many choose products large famous brand influence. Famous brand product variety, lamps and lanterns quantity, quality, the products are complete, choose room is big, good brand image is able to improve project quality and beautiful degrees, and consumer heart deeply rooted brand image has become the important developers choose lamps and lanterns brand factor. The market competition so great, in numerous stand out from the league outstanding place it can be imagined. From the first rate of the brand developers to the regional distribution, domestic brands to occupy the area preferred rates firmly into the top five, gerda reith, philips and European PuSanDa brand comfortably in the area, the top in solid at the same time, regional market to other areas, through march in the whole nation each big area set up branch mode or the region agent model, efforts to expand its brand of market share. At present our country lighting lamps and lanterns industry nearly 3000 companies in the world, production first, but large enterprise only a dozen, industry and scattered, big industrial concentration is low. Previously, high-end market is philips, panasonic and other foreign brand of the world, in recent years, the general gerda reith, China, such as the independent brand started to force independent research and development, and increase the investment, and foreign brand in the high-end market against the world.
